Mane Event 2026
MARK YOUR CALENDAR FOR THE GLOSSIEST EVENT OF THE YEAR!
This year, we’re welcoming you to our hometown of Helsingborg in the south of Sweden for a day and evening dedicated to shine, creativity, and inspiration.
Together with our team and incredible partners, we’ll bring you inspiring classes, an unforgettable show, and a celebration to remember.
WHEN: 19 SEPTEMBER 2026
WHERE: HELSINGBORG
THEME: BORN TO SHINE
HOW TO SECURE YOUR SPOT
Please contact your local Maria Nila Sales representative for more information.
SCHEDULE:
12.30 - 16.00 The Mane event inspiring educational sessions, lunch included.
16.30 - 19.30 Free time
19.30 - late The Mane Event party! Inspirational catwalk session, mingle food and drinks
CREATIVE ARTISTS & SESSIONS
DAY SESSIONS
CREATIVE ARTIST
EMMANUELLE CAMPOLIETI
Emmanuelle Campolieti is a Montreal-born hair artist with over two decades of experience and a reputation for bold creative vision. Her work spans New York Fashion Week runways with Oscar de la Renta, Marchesa, and Zac Posen, through to editorial, film, and music videos — with clients and collaborations stretching across four continents.
ABOUT THE SESSION
BORN TO SHINE: DIMENSIONAL COLOR & SCULPTURAL STYLING
Immerse yourself into a world of dimensional color and sculptural styling through live on stage transformations. Explores the relationship between movement, texture, shine, and shape inspired by editorial beauty and contemporary fashion. Presenting soft structure with expressive styling, that create an elevated, modern, and effortlessly feel.
CREATIVE ARTIST
PONT SMITH
Pont Smith is the founder of bebop, one of London's most talked-about independent salons, built on a defining philosophy: we make wearable hair. His career has been shaped at the intersection of fashion and hair education, collaborating with stylists and brands to push industry thinking on creativity, culture, and craft. At bebop, that vision runs through everything — from a team built on genuine skill to creative direction Pont leads personally across photography, design, and content. He is a proud Maria Nila flagship partner in the UK.
ABOUT THE SESSION
BORN TO SHINE: CREATE YOUR PLAYER
Hair is how you render yourself in the world. This show features six people doing it at full resolution, each a playable character fully realised from the ground up. Six distinct identities, six different worlds, each built by a hairdresser. That's what we do; we're the ones who load the character. Every client who sits in your chair builds a new version of themselves, and we hold the controls. This show takes that power on stage and pushes it as far as it goes.
CREATIVE ARTIST
CAMILLA JÖNSSON
Camilla Jönsson is an award-winning hair and makeup artist whose career spans fashion, editorial, and international education. Working across Europe, Africa, and beyond, she has collaborated with leading publications including VOGUE, ELLE, l'officiel, and marie claire, while leading backstage teams at fashion weeks around the world.
A multiple-time winner of Sweden's hairdresser of the year and make up artist of the year, Camilla combines creative excellence with extensive industry leadership. Alongside her work as an international session artist and educator, she is passionate about using creativity to make a difference through fashion-led charity initiatives.
ABOUT THE SESSION
BORN TO SHINE: Maria Nila taking the stage
Join Camilla and the Maria Nila Creative Team for a high-energy show where colour, shape, shine, and creativity take centre stage. Inspired by the world of fashion, editorial, and runway, they'll bring the Maria Nila vision to life through beautiful transformations, creative storytelling, and show-stopping hair.
CREATIVE ARTIST
MASSIMO MORELLO
Is a fourth-generation hairstylist whose career has been built around one core belief: people may forget a hairstyle, but they will never forget how you made them feel. With more than three decades of international experience, he has become one of the industry's most respected educators, session stylists, and creative directors, partnering with leading professional beauty brands to shape education, fashion, and business growth around the world.
From directing international fashion weeks and global hair teams to developing educational programs that have inspired thousands of professionals, his work combines technical excellence with authentic leadership and meaningful relationships. Known for translating creativity into commercial success, he helps brands strengthen their international presence through education, creative direction, launch strategies, and unforgettable live experiences.
ABOUT THE SESSIONS
BORN TO SHINE: CREATING THE SPOTLIGHT MOMENT
Massimo for an inspiring hair show where creativity, craftsmanship, and performance come together. From styling and finding your inner star as a stylist to the final look under the spotlight, he will guide you through his creative process, sharing inspiration, and mindset behind creating show-stopping hair for the runway, stage, and editorial.
MAKE SURE TO BOOK YOUR STAY
Make sure to book your stay for the glossiest event of the year! Below you will find our partner hotels with links and discount codes
CLARION
https://www.strawberry.se/hotell/sverige/helsingborg/clarion-hotel-sea-u/
Code: MariaNila2026
Gives you 17% discount on your stay
HOTEL GRAND
https://www.strawberry.se/hotell/sverige/helsingborg/home-hotel-grand-helsingborg/ Code: MariaNila2026
Gives you 17% discount on your stay
HOTEL THE VAULT
https://thevaulthotel.se/
Code: MARIANILA
Gives you 20% discount
HOTEL V
www.vhotel.se
Code: MARIANILA
Gives you 20% discount
